Digital Marketing Manager (H/F) - Alcatel

To support the expansion of our company, TCT Mobile Europe is looking for a Digital Marketing Manager, to manage the growing online activities of its 2 brands: TCL and Thomson.
While reporting to the Communication Manager, the Digital Marketing Manager will contribute to TCL’s and Thomson's digital proposition by creating and implementing the Europe online strategy and managing the online budget. His/Her responsibilities will mainly include, Website and web store management, advertising, email & CRM strategy by collaborating closely with Marketing, IT, Sales, PR teams based in different countries.

Main duties and responsibilities:

Websites
•    Ensuring all products launched are onsite & correctly merchandised and the yearly organic traffic growth updated
•    Identifying key projects to develop for the brand websites, product sites, event sites
•    Optimizing referencing
•    Managing the online communication campaigns

Etail
•    Sharing best practices, expertise and setting up programs to achieve sales goals
•    Acting as a sparring partner to develop business with key etail accounts with a major focus on Amazon
•    Defining and implementing online campaigns for new products by using Google AdWords, banner advertising…
•    Optimising brand visibility through SEO / Search Engine Optimisation
•    Tracking and measure program results to maintain a positive ROI for the online sales channel
•    Developing and manage the extranet and make sure it is up to date

Web stores
•    Store Manager for Europe web stores, Outlet store and eBay channel
•    Developing strategies to drive business profitability
•    Optimizing website conversion, both to the web store and to partners

CRM
•    Supporting the implementation of a direct marketing tool
•    Liaising with Customer Care and local Marketing to build and manage databases
•    Devising and executing online direct marketing strategy
•    Analysing direct marketing data and act upon data

Social Media

•    Building and animating the communities
•    Moderate, ensure customers are answered and encourage user generated content
•    Offer and manage partnership with KOL.

The ideal candidate will have:

At least 5 to 10 years’ experience in online, ideally within a retail oriented environment (online generalist background or complementary roles)
A proven background in Digital Marketing / Online Marketing , to include Google AdWords, web analytics…
Experience in online advertising, SEO, PPC, Affiliate Marketing, CRM or Email Marketing would be advantageous
Strong understanding of industry trends and demonstrate creative execution depending on opportunities
Used to interpreting data and driving value adding insights


Other skills and knowledge:
•    Hands-on, detailed, convince and gather around key projects and initiatives
•    Bilingual in English and fluent in French.
•    Project management, Negotiation and Training skills
•    Budget management experience

The role requires to work on both sites: TCT Mobile Europe located at Nanterre and TCL Multimedia located at Issy Les Moulineaux (at least one day per week)
If you are interested in this job, please send through your full CV.